Email Design

Seven Sensational Shiraz (2020)
Velocity Wine Store

Velocity Wine Store, a premium business unit of Laithwaite’s Wine People, required a more refined and elegant aesthetic than its sister brands. The email designs reflected this tone through clean layouts, subtle typography, and a sophisticated visual style that aligned with the brand’s premium positioning.

A key challenge was ensuring that this elegance carried through across diverse email clients, particularly Outlook, where complex design choices often break. By applying conditional code and rigorous testing, the final emails retained their refined look and consistency without sacrificing functionality.