Event

Block Party (2017)
Coors

The Coors Block Party was designed to build awareness of Coors as an international brand while staying true to its bold, youthful style. The event combined a street-basketball half-court competition with an evening of live performances, inspiring a visual identity that nodded to street culture without leaning too heavily into it.

Working across both print and digital, I created large-scale event banners and social media marketing assets within a tight seven-day turnaround. Despite limited supplied assets, I drew on strong references and brand direction to deliver a cohesive suite of visuals.

By blending photography with 90s-inspired vector graphics, I established a playful “throwback” aesthetic that resonated with the brand and the event’s atmosphere. An isometric industry invite concept added a unique perspective to visually mock up the event space to build anticipation in an engaging, design-forward way.