Game Release Video

Shaka Shaka (2022)
Chumba Casino

Shaka Shaka introduced a distinctive mechanic to the Chumba Casino roster: when one player scored a big win, others could share in the excitement with a win of their own. This unique feature set the game apart, and the marketing material needed to clearly communicate the sense of connection and community while still delivering the high-energy style players expect from casino promotions.

Through multiple iterations and close collaboration with the team, I refined the concept using storyboarding and feedback loops to balance clarity with visual impact. The final design highlighted the shared-win mechanic in a way that was both intuitive and engaging, ensuring players could quickly grasp what made Shaka Shaka different. By combining bold graphics, pacing, and storytelling, the campaign effectively introduced the game’s innovation while keeping the brand’s playful and exciting tone intact.