Email Design

Champion vs Challenger (2019)
Virgin Wines

The Champion vs Challenger campaign was a recurring initiative across several Laithwaite’s Wine People business units, positioning a well-regarded wine (“Champion”) against a bold underdog (“Challenger”). For this edition, the creative drew inspiration from classic fighting video games such as Street Fighter and Super Smash Bros., using action lines, dynamic contrasts, and a sharp central divide to frame the two wines as contenders in a head-to-head battle.

Designing for a wide range of email clients, particularly Outlook, posed unique challenges, as many creative decisions risked breaking in certain environments. Through the use of conditional code and careful testing, the design was preserved across platforms without compromising its strong, energetic theme.