Email Design

Champion vs Challenger (2019)
Virgin Wines

The Champion vs Challenger campaign was a recurring campaign across several of the business units are Laithwaite's Wine People. It was often a well regarded wine (the Champion) pitted against an underdog (the Challenger). This often made for amazing creative concepts. This one in particular utilised references from several fighting video games such as Super Smash Bros. and the Street Fighter franchise. By applying action lines and a harsh divide down the center, the two "fighters" are emphasised in their battle.

Maintaining this aesthetic became particularly challenging when accomodating for a wide range of email clients such as Outlook where majority of the design decisions would often break. Ultimately, the design held up across all email clients through conditional code, without compromising the theme of the email.