Marketing Video

Microthunder IV (2022)
Global Poker

Every year, Global Poker launches its Microthunder tournament series. This video was intended to promote the fourth iteration in 2022. Basing the entire aesthetic around the logo of the tournament (the 2D fist holding a thunderbolt), led to a flat approach to the entire piece. However, this didn't restrict the creativity to the 2D plane.

I chose to utilise camera work in the 3D space as a means to break the expectation of a 2D video. While the aesthetic remains flat to maintain the brand, the motion side of things sought to bring suspense and surprise akin to that of a poker game.