Explainer Video
Experts' Choice Service (2019)
Laithwaite's Wine People
The Experts' Choice Service was a subscription service offered by Laithwaite's Wine People. This explainer video utilised kinetic typography and flat imagery to communicate how the service worked. Storybaording here was crucial as several departments were involved to ensure a clear and concise explanation of the service to the customers.
From a creative standpoint, the scene explaining "skip, delay or cancel" was quite challenging as having visual aids for each of those options proved to be difficult. The graphics had to be simple enough to digest within the timespan of the scene but also clear enough that it could be understood.
Following on from the completion of this video for Laithwaite's Wine People, our other business unit 'Virgin Wines' who also had a similar service requested their own explainer video, which can be viewed below. The approach was similar in terms of pre-production planning but the style was different due to the much younger demographic.
