Spotlight Animation

Rule 1 Proteins (2016)

At the 2016 Arnold Classic event, Rule 1 Proteins featured a spotlight animation to highlight the product range. As the provided assets were limited, the design brief was left quite open and therefore challenging. Although Rule 1 Proteins sought to highlight their range, there was one product in particular that was to be above the rest. With that in mind, the concept of a teaser video was formulated.

Sourcing stock images and applying a 2.5D visual effect proved quite effective in creating a dramatic tone with the overall animation by alternating between relevant keywords. It was crucial to storyboard and develop a 2D animatic before commencing production as the concept of 2.5D was quite experimental. The final result, however, effectively highlighted the product range as was intended.

In addition to the animation, print graphics for the booth at the event were designed.